Northwood Investors is a privately-held real estate investment advisor that was founded in 2006 by John Z. Kukral, the former President and CEO of Blackstone Real Estate Advisors. Northwood employs a fundamental, value-driven investment strategy with a longer-term outlook and has over $2 billion of assets under management. The Northwood team has deep experience in sourcing, executing and managing real estate transactions worldwide, ranging from office buildings and shopping centers to hotels and residential investments.


Working with the founder of the newly formed firm, we developed a series of trademarks which evoked the northern reaches of North America. Through an exhausting study of numerous symbols and configurations, we emerged with a symbol which evoked the rings of a tree and topographical maps. To showcase the new brand identity, we developed a website, PowerPoint template, stationery system and website.




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