Since 1968, Executive Monetary Management (EMM) has helped individuals and families to preserve their wealth, plan for the future, and provide for their families for generations to come. In doing so, they simplify their clients’ complex financial affairs, empowering them with the peace of mind that comes from knowing their team of world-class professionals is intently focused on one goal: to protect and enhance every aspect of their financial well-being. It’s a broad concept – one that extends beyond wealth. As successful as their business became, their identity lacked life and didn't adequately reflect what they were able to offer their clients. They approached Cullinane to refresh and update their identity to more closely align with their unique offering.


Our solution included a new symbol consisting of square broken up into quadrants, as the icon to appear next to a more modern logotype. The multicolored quadrants – each containing a stylized "leaf", was meant to signify the multifaceted nature of their clients, generational investing and the changing nature of their lives. The new corporate signature was then applied to their stationery system, the firm's PowerPoint template, and global capabilities brochure.


Brand Identity

Stationery System

PowerPoint template

Capabilities Brochure

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