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Cambrex Corporation is an innovative life sciences company providing products, services and technologies to accelerate the development and commercialization of small molecule therapeutics. As part of their initiative to make their brand more relevant and in the process update their brand platform.
They asked Cullinane to create a brand positioning and messaging communications strategy as the first deliverable. Afterward, we supervised a photo shoot of their Baltimore headquarters and research facility, followed by the design of a global capabilities brochure, PowerPoint template, direct mail and advertising targeted to various Biotech trade publications.
Brand Positioning & Messaging Communications Strategy
Photography Supervision & Photo Library Development
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