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Although small in size, United Capital Markets Inc. (UCM) had a formidable presence as a secondary market maker specializing in trading and sales of structured finance products. They found opportunities for investors, and provided the marketplace with liquidity. They tapped Cullinane to develop an overarching ad campaign for Institutional Investors Newsletters.

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Our advertising campaign and capabilities brochure captured each of the three tenets of their businesses: Understanding Risk, Finding Opportunity and Providing Liquidity -- in a visually compelling way. The key visual of a row boat stranded in the middle of a desert, paired with the headline "Looking For Liquidity" succinctly explained what they offered and Cullinane won numerous creative awards in the process.

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Copywriting

Advertising Campaign

Capabilities Brochure