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NAVTEQ is the leading global provider of maps, traffic and location data (digital location content) enabling navigation, location-based services and mobile advertising around the world. NAVTEQ supplies comprehensive digital location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. Cullinane provided many services including, positioning and messaging, integrated direct mail campaign creative (banner ads, html emails and landing pages), advertising, flash movies and simulations and infographics.

solution

After extensive market research, Cullinane provided the positioning and messaging backed with statistics about the buying habits of map navigation products.This created opportunities for integrated direct mail campaign creative (banner ads, html emails and landing pages), advertising, flash movies and simulations and info graphics across the US and Europe.

services

Brand Positioning & Messaging Communications Strategy

Direct Mail

Stationery System

Print Collateral

Portal Development & Implementation

Banner Ads

Landing pages

HTML E-Mails

Multimedia Created in Flash

Naming (Product & Services)