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ASB Real Estate Investments (ASB), a division of ASB Capital Management, LLC, is a leading U.S. real estate investment management firm with more than $3.5 billion in gross assets under management for approximately 180 institutional clients. Headquartered in Washington, DC, ASB invests in major urban markets across the country, concentrating in office, multi-family, retail and industrial properties.

solution

ASB’s original logo embodied their institutional focus and close proximity to Washington, DC. Although it evoked an ethical and authoritative tone, ASB’s brand identity resembled a government entity. Our creative solution was to retain the capital dome but soften it’s depiction with graduated tones and a blend of colors. Equally as important, we utilized a modern font and rearranged the hierarchy of the wording within, so as to create more of a condensed signature. The new logo was then applied to their stationery system, PowerPoint presentation, advertising, print collateral and graphic identity guidelines.

services

Advertising

Identity

Identity Guidelines

PowerPoint Template

Stationery System

Word Template

 

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