background

Berkshire Group is a real estate investment management company distinguished by over four decades in the U.S. real estate markets. They are primarily known as an integrated investment and operating platform with an opportunistic approach to finding value on behalf of institutional investment clients, including pension funds, endowments and foundations – in the U.S. and around the world. Our task was to showcase their strengths in multi-family, without excluding new capabilities outside that competency and help them enter new markets and add new capabilities.

solution

Using direction from the new positioning and building on the current branding campaign, we first developed multiple print and animated digital ads which appeared in publications such as IREI, PREA, ULI, PERE and Commercial Mortgage. Afterward, that overall style was applied to report formats, PowerPoint presentation templates and other print and digital communications.

services

Advertising