Based in Greenwich, Connecticut, where it has a history of over 100 years, the Firm has served a variety of domestic and international clients ranging from major financial institutions and publicly traded corporations, to middle market companies, start-up businesses and individuals. Since their communicative name is simply Whitman Breed, we suggested that the name should be shortened and a new brand identification developed.


Our solution included a stylization of "W/B", as the icon to appear next to a more modern logotype. The new corporate signature was then applied to stationery and their website.


Brand Identity

Stationery System



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© Cullinane Inc.

177 Sound Beach Avenue, Old Greenwich, CT 06870    /    203 637.3083    /    212.779.3155    /    508.415.5448   /