Cartus specializes in employee relocation, including home sale and home purchase, household goods shipping, move management, rental and temporary housing, spouse/partner career transition assistance, visa and immigration services, intercultural and language training and numerous other services. When the number one ranked Cartus acquired the number two ranked Primacy, Cullinane was asked to create a revised brand platform to define who they are and to embody this identity in a revised brand that would position them accurately and effectively in the marketplace, today and tomorrow.


The merger of the two companies' cultures and capabilities gave us the perfect opportunity to address competitive disadvantages and catapult them to an even more powerful leadership in the industry. We achieved this by developing a comprehensive brand standards manual, custom templates in PowerPoint and MS Word, and numerous pieces including exhibit booth and brochures.


Brand Platform

Customized Templates (PPT/MS WORD)

Original Icon Development

Literature System

Trade Show Exhibit

Email Templates

Brand Identity Guidelines

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