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Since its founding in 1987, Finn Dixon & Herling LLP has provided a broad range of legal services to clients in the business and financial community throughout the United States and abroad. The firm’s clients include publicly traded companies, privately-held companies, substantial private equity and venture capital groups, banks and financial institutions, hedge funds, investment advisers, third party marketers, broker-dealers, entrepreneurs, start-up ventures and governmental entities.

solution

Cullinane created an ethical but aspirational identity to reflect their rapid expansion, extensive experience and changing scope of their capabilities. Since many of their clients engage in highly technical and complex businesses, the brand identity needed to reflect the cutting edge client firms they represent. An arc inside a perfect square suggested growth with control–reinforced by the upward trajectory within the symbol. This comprehensive branding program encompassed, a stationery and literature system, website, signage, advertising and an integrated direct mail campaign—both online and off.

services

Identity

Website

Credentials Kit

Sell Sheet

Signage

 

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