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ConvergEx Group is a leading provider of global brokerage and trading-related services for institutional investors and financial intermediaries headquartered in New York City. Cullinane's was asked to evaluate the existing brand messaging and positioning, and subsequently develop creative solutions for online and offline applications.

solution

Our team conducted a thorough competitive research and messaging audit as part of our assignment to help ConvergEx more effectively communicate their position in the competitive financial technology environment. As part of this assignment, Cullinane developed several concept directions so ConvergEx could better envision what was possible within their current brand architecture and messaging platform. The overall goal of the new directions was to create an overarching theme consisting of a trade show exhibit, sales sheets and global capabilities brochure.

services

Messaging Audit and Positioning

Copywriting

Publication system

Trade show Exhibit

Landing Page