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Based in New York City, the American Technion Society (ATS) provides critical support to the Technion-Israel Institute of Technology, ranked among the world's leading science and technology universities. Cullinane was asked to write and design an ad campaign which highlighted the talent and achievements of it's most outstanding students.

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The winning design theme was centered around the headline: Nobel Prizes, Noble Goals and featured a short quote from each of the students which described what the Technion meant to them -- and how their future goals might some day lead to prestigious awards such as the Nobel Prize.

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